Mumbai, June 15th, 2009: BIG Pictures’ Tamil film ‘Yaavarum Nalam’ starring R. Madhavan and Neetu Chandra completed 100 days at the box office on 14th June.
‘Yaavarum Nalam’ is directed by Vikram K. Kumar. It released on 6th March, 2009 and has grossed a collection of Rs 13 crore at the box office. The film has faired extremely well in all theatres in Chennai, Chengalpattu and Coimbatore cities.
Additionally, Yaavarum Nalam’ has done well in all BIG Cinemas properties in Coimbatore, Salem, Madurai, Dindugal, Sivakasi, Vellore, Pondicherry and Tanjore cities, which constituted approximately 20% of the films’ entire gross box office collection.
Sunir Kheterpal, Chief Operating Officer – BIG Pictures says, We are delighted with the 100 day milestone that ‘Yaavarum Nalam’ has crossed. Yaavarum Nalam was a challenging film to market and distribute and we were able to do so effectively with the help of our team in Chennai, who contributed invaluably by localizing the marketing & promotions. We are glad to have experienced success in the Tamil Film Industry with our first release itself.
Even as the film completed its 100th day at the box office on 14th June, director Vikram K. Kumar is currently in Shanghai attending the Shanghai International Film Festival where the film’s Hindi version ’13 B’ is being screened to a large section of international audience over a period of three days from 13th to 15th June.