Reliance Big Synergy’s New Comedy Non-Fiction Series Haasya Da Halla Payega Jaswinder Bhalla to air on Zee Punjabi
Mumbai, October 16, 2020: Reliance Entertainment’s Reliance Big Synergy’s new comedy non-fiction series Haasya Da Halla Payega Jaswinder Bhalla will premiere on Punjab’s GEC leader Zee Punjabi on October 24 at 7 pm.
Created as a family entertainment show, the key words that define Haasya Da Halla Payega Jaswinder Bhalla are Lively, Chirpy, Spontaneous, Fun, Inimitable and Quirky. To air on Saturday and Sunday, the weekend family show will be hosted by the legendary Punjabi actor and comedian Jaswinder Bhalla. The series will also feature the finest range of artists including Mintu, Lucky, Nisha Bano, Gurpreet Bhangu and a spectacle of celebrity guests. It has been written by the renowned Manoj Sabharwal
Speaking on the new launch, Rajiv Bakshi, CEO, Reliance Big Synergy, said “We are committed to create home grown formats, alongside the global IPs, with local talent and to bring the finest entertainment for the diverse range of audience in Hindi and regional languages on both OTT and Television platforms. Our passionate and resourced team has produced the highest rating shows and web series for our clients. I am confident that the audience will enjoy our new series Haasya Da Halla Payega Jaswinder Bhalla and that it will further strengthen Zee Punjabi’s market leadership.”
Amit Shah, Cluster Head North, West & Premium Channels, ZEEL said, “With our consumer understanding and the innate ability to create magic with stories, our content offerings have been well received and much loved by viewers in the Punjab market. Reliance Big Synergy has been an ideal content partner for us in achieving this success, having given us two popular fiction series. We are confident that with their distinct strength in non-fiction, Haasya Da Halla Payega Jaswinder Bhalla will further strengthen our foothold in the market.”
Speaking on the new show launch, Rahul Rao, Business Head, Zee Punjabi said “The saying ‘Laughter is the Best Medicine’ is all the more relevant in current times. At Zee Punjabi, our aim has always been to entertain the audiences by offering them a perfect blend of fun and drama. Our endeavor with this show is to spread positivity and happiness in our viewers’ lives and with Jaswinder Bhalla at the helm, I am sure our viewers are in for a fun ride.”
“Fun and laughter is the need of the hour in the stressful times of Covid and we are super excited to watch our latest creation with millions of our viewers in Punjab and rest of India,” said Simmi Karna, VP- Content, Reliance Big Synergy.
Reliance Big Synergy has in the past years entertained millions of Indians through the highest rated and breakthrough non-fiction shows including KBC, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa and more, and has established its leadership in the fiction vertical as well with its range of fiction TV shows and Web series in both Hindi and regional languages.
About Reliance Big Synergy
India’s leading content development and production company, Reliance Big Synergy has produced over 5,000 hours of high-rated, critically acclaimed and impactful shows across fiction, non-fiction, unscripted and factual genres in nine languages for both broadcast TV and OTT platforms. Headquartered out of Mumbai, Reliance Big Synergy produces content across India in Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri and Punjabi languages.
Being a pioneer in content creation in the country, it has an inimitable legacy of producing shows for leading media companies including Star/Disney, Sony, Zee, Viacom, Dangal, regional language networks Star Maa, Zee Punjabi, Star Vijay, Suvarna, Asianet, Discovery, NDTV, BBC and OTT platforms including Netflix, Viu, Alt Balaji, Voot and many more. Over the years, the company has delivered successful, original and premium content across all genres, ranging from Web series, GEC fiction, Non-Fiction Game and Quiz Shows, Factual and Unscripted.
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About Reliance Entertainment:
Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.
Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners. This relationship has produced several successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, A Dog’s Purpose, Bridge of Spies, The Post, 2019 Golden Globes and Oscar winning film, Green Book & 2020 Academy Award nominee and Golden Globes winner 1917.
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Daljeet S Singh Daljeet.S.Singh@relianceada.com +919312014099
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