Reliance Entertainment today said it has procured an order from the Delhi High Court to prevent the illegal broadcast or streaming of its upcoming film, ‘Bodyguard’, starring Salman Khan and Kareena Kapoor that releases in 2500 screens in India on 31st August.
The company said it has procured a ‘John Doe Order’ from the court restraining websites, cable operators and Internet Service Providers (ISPs) and others from infringing or violating Reliance’s copyright by illegally showing the movie.”The order is a measure to prevent piracy of ‘Bodyguard’. With this, we expect piracy levels for the film to come down by 60 per cent,” said Reliance Entertainment, Vice-President Music and Anti-Piracy, Sanjay Tandon.
This John Doe Order gives protection to the intellectual property owner, Reliance Entertainment, from copyright violation by prospective anonymous offenders.
He said the company has already sent out about 2,000 intimation notices to cable operators, websites within and outside India and ISPs.
Earlier, the company had procured similar court order for its last film, ‘Singham’, starring Ajay Devgan.”We were able to bring down piracy by 40 per cent. The company had served the John Doe Order to about 30 people for Singham, Tondon said.
For Bodyguard, the company has readied a team that will conduct raids to identify those infringing on the copyright. At Reliance Entertainment, we have created a separate department to fight piracy,” he added.
Presented by Reliance Entertainment, a Reel Life Production, Bodyguard is directed by Siddique and produced by Alvira Agnihotri, Atul Agnihotri and Reliance Entertainment.