Reliance Entertainment’s Big Synergy appoints Rajiv Bakshi as its CEO

Mumbai, December 18, 2018: Anil D. Ambani owned Reliance Entertainment’s Big Synergy Media Limited has appointed Rajiv Bakshi as its Chief Executive Officer.

An alumnus of Harvard Business School, Rajiv comes with over two decades of experience and a proven track record across TV, Internet, Media, Telecom and consumer durable industries. He has deep understanding of Broadcast Media & OTT, Digital, Mobile and FMCG industries.

Previously, Rajiv was the Chief Marketing Officer at Intex Technologies where he led the brand strategy across 4 business verticals – Smart Phones, Electronics, Durables and Accessories.

Prior to Intext, Rajiv was VP & Head Products & Marketing, India & South Asia at Discovery Networks Asia-Pacific where he steered strategic development and localization initiatives for a multi-channel portfolio for Discovery Channel serving 100+ million Pay TV households.

Speaking about his new role, Bakshi says, “I am incredibly excited to join Big Synergy at this stage of the company’s evolution into scripted shows, along with the non-scripted content. Content will fuel the next wave of growth in media. India is one of the rare markets where both television broadcast and OTT platforms continue to demonstrate robust growth. I am passionate about transformative disruptions that change consumer behavior and will strive to create competitive advantage and long term value for the business and our esteemed clients.

On the development, Shibasish Sarkar, Group COO, Reliance Entertainment, said, “We are happy to have Rajiv on board. He comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth of the entertainment sector within the group.

At Big Synergy, Rajiv will take forward the mantle of enhancing multi-platform reach, driving strategic partnerships & developing the Original Content portfolio.

About Reliance Entertainment

Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms. Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners.

This relationship has produced several highly successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, A Dog’s Purpose, Bridge of Spies, and The Post.

About Big Synergy

Since 1988, Big Synergy has been at the helm of producing some of the country’s most critically acclaimed TV programs.

Big Synergy is an acknowledged leader in factual entertainment in India with over 4500 hours of content behind it.

Big Synergy has produced some of India’s most popular and critically acclaimed factual entertainment shows.

Over the years, Big Synergy has delivered both critically and commercially, with original Non Scripted shows such as Quiz Time, India Quiz, Eureka, A Question of Answers, Manch Masala, Style Today, Eureka, 3-2-1, Mum Tum Aur Hum, Bollywood Ka Boss, Khelo Jeeto Jiyo and Sports Ka Superstar, as well as international formats such as Mastermind, University Challenge, Kamzor Kadi Kaun, India’s Child Genius, Bluffmaster, Heartbeat, Kya Aap Paanchvi Pass Se Tez Hain, 10 Ka Dum, India’s Got Talent, Aap Ki Kachehri, Sach Ka Saamna and Kaun Banega Crorepati.

Big Synergy is expanding it’s offering into the Scripted segment for both TV and Digital Media with popular web-series like Yay Kay Hua Bro with ‘Voot’, Kaushiki with ‘VuClip’, Bose-Dead or Alive with ‘Alt Balaji’ and few under development shows with premium International SVOD platforms.

Based out of Mumbai BIG Synergy is now producing content for TV and Digital Media out of 7 centers in Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali and Bhojpuri.

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