Reliance Mobile announces Special “Do Knot Disturb” Zone on R-World

BIG Pictures & Puja Entertainment set to release ‘Do Knot Disturb’ worldwide across 1060 screens worldwide on October 2nd

Mumbai, September 30, 2009: The actor- director Jodi No. 1 of Govinda and David Dhawan, two Miss Universes Sushmita Sen and Lara Dutta and aapla mulga Riteish Deshmukh will create a laughter riot with their forthcoming film ‘Do Knot Disturb’ that releases worldwide on October 2, 2009 across 1060 screens.

Reliance Mobile today announced winners for the special ‘Do Knot Disturb’ contest that is being promoted across various verticals. Reliance Mobile has gone live with special mobile content based on the movie leveraging its VAS platform R-World to allow users to access special content including caller tunes, ringtones, wallpapers and videos related to ‘Do Knot Disturb’. The film is a co-production between BIG Pictures and Puja Entertainment.

Govinda, Sushmita Sen, Riteish Deshmukh and Lara Dutta from the star cast of the film were present at Reliance World at Juhu, Mumbai on September 30, 2009 to connect to press through video conferencing across Chandigarph, Jaipur, Indore, Lucknow, Hyderabd R-World’s. There was also a ‘Meet-and-Greet’ with key RCom distributors and dealers.

Speaking on the occasion, Mr. Akshay Kumar, Senior Executive Vice President, Reliance Communications said, “We are proud to associate with Do Knot Disturb. We are happy to promote this movie across all platforms offered by Reliance Communications. We are optimistic on leveraging our technology to create a definitive connect of this film with our subscribers across the country.”

Mr. Sunir Kheterpal, COO, BIG Pictures, stated, “We are pleased to partner RCom in this initiative that will take Do Knot Disturb to RCom subscribers. This will considerably broaden the appeal of the film, across audiences.”

Mr. Kulmeet Makkar, CEO, BIG Music & Home Entertainment, stated, “Do Knot Disturb’s music is fast gaining popularity with audiences. The songs in the album are peppy; something that is loved by all generations and I’m sure RCom subscribers will enjoy greater interaction with the movie and music.”

Directed by David Dhawan, the multi-starrer Do Knot Disturb is a comedy of errors. Nadeem Shravan’s foot-tapping compositions have added zing to the music album from the stable of BIG Music.

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