Reliance Big Synergy’s New Fiction Daily “Guppedantha Manasu” on Star Maa Premieres to Slot Leadership with 38% Channel Share

Mumbai, December 18, 2020: Reliance Entertainment’s Reliance Big Synergy’s new fiction daily Guppedantha Manasu premiered on the No.1 Telugu language channel Star Maa and garnered slot leadership recording a rating on 8.9 GRPs* with an astounding 38% channel share. The show premiered from November 7, airing every Monday to Saturday at 7 pm.

On the spectacular performance in the opening week, Rajiv Bakshi, CEO of Reliance Big Synergy said, “We at Reliance Big Synergy are delighted with the phenomenal opening of our new prime time fiction daily Guppedantha Manasu on the market leader Star Maa. Slot leadership in the premiere week itself! This achievement echos our deep comprehension and insights of the GEC audience, acquaintance with the local market and cultural truths, and the production competence to produce in challenging Covid environment. Further, I would like to express our gratitude to Star Maa for its conviction in our abilities to create high rating fiction dailies. We will continue in our endeavour to grow the show’s viewership and create an impactful, entertaining and long lasting series.”

Star Maa spokesperson said, Guppedantha Manasu is a story of many girls across India. Its an insight that comes from a pan Indian perspective and has seen incredible success on Star Jalsha in the Bengal market as Mohor, from which our story is inspired. Our story is of an undergraduate girl Vasudhara who aspires to be a teacher, just like her real life idol. However, life takes a sudden turn and she is forced by her father to marry for his monetary gains. But, she runs away from this marriage. Life is not easy for her as she hits all roadblocks and from here starts an audacious journey to fulfill her lifelong dream. She aspires to be independent enough to be able to stand on her own feet.”

Simmi Karna, VP, Content, Reliance Big Synergy, said “We are overwhelmed with the consumer response. We have a long way to go and this energy will boost our performance in the coming quarters.

Reliance Big Synergy has entertained millions of Indians through the high rated and breakthrough non-fiction shows including KBC, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa and many more, and has established its leadership in the fiction content as well with its range of GEC shows and Web series in both Hindi and regional languages.

ABOUT STAR MAA

Star Maa is a leading Telugu entertainment TV channel network known for its vibrant, innovative, pleasant and interactive programming in the Telugu language market and enjoys a strong growth trajectory, driven by general entertainment and movies. Star Maa Network has a bouquet of six channels—Star Maa, Star Maa HD, Star Maa Music, Star Maa Movies, Star Maa Movies HD and Star Maa Gold.

About Reliance Big Synergy India’s leading content development and production company, Reliance Big Synergy has produced over 5,000 hours of high-rated, critically acclaimed and impactful shows across fiction, non-fiction, unscripted and factual genres in nine languages for both broadcast TV and OTT platforms. Headquartered out of Mumbai, Reliance Big Synergy produces content across India in Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Bhojpuri and Punjabi languages.

Being a pioneer in content creation in the country, it has an inimitable legacy of producing shows for leading media companies including Star/Disney, Sony, Zee, Viacom, Dangal, regional language networks Star Maa, Zee Punjabi, Star Vijay, Suvarna, Asianet, Discovery, NDTV, BBC and OTT platforms including Netflix, Viu, Alt Balaji, Voot and many more. Over the years, the company has delivered successful, original and premium content across all genres, ranging from Web series, GEC fiction, Non-Fiction Game and Quiz Shows, Factual and Unscripted.

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About Reliance Entertainment:

Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.

Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners. This relationship has produced several successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, A Dog’s Purpose, Bridge of Spies, The Post, 2019 Golden Globes and Oscar winning film, Green Book & 2020 Academy Award nominee and Golden Globes winner 1917.

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For further information contact:

Fatema Nagree   Fatema.Nagree@relianceada.com   +919867661126

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