Reliance Entertainment’s social media marketing agency, WWO announces new leadership, Prabhat Choudhary takes over as business head

Mumbai, February 20, 2020: Reliance Entertainment has roped in noted marketing communications strategist, Prabhat Choudhary, to head World Wide Open (WWO), its in-house digital movie marketing & media buying arm.

World Wide Open is a digital marketing agency specializing in social media marketing & media buying for the film industry. Over the years, WWO has worked on digital campaigns of films like ‘Simmba’, ‘Golmaal Again’, ‘Veere Di Wedding’, ‘Super 30’, ‘Dear Zindagi’, ‘Jab Harry Met Sejal’, ‘ Saand Ki Aankh’, ‘Rabta’, ‘Stree’, ‘Half Girlfriend’, ‘Parmanu’, and more.  Besides being an agency on board for Reliance Entertainment, WWO has serviced production houses like Red Chillies Entertainment, Balaji Motion Pictures Limited, Maddock Films, Color Yellow, Sony Music India etc.

The agency is equipped to provide end-to-end digital marketing solutions including creative strategy, creation of media assets and inventory planning and buying and digital media planning and buying. In 2017, WWO was named the ‘Agency of the Year’ at the Asia Pacific Customer Engagement Forum and Awards (ACEF).

In 2019, the agency won the award for Best Interactive Piece of Content at Digies for the film, ‘Game Over’. WWO, known for its innovative marketing, launched the first-ever Target AR Filter in India and Bollywood, in print, for the film, ‘Super 30’.

Prabhat Choudhary is the founder of the leading PR agency, Spice PR, and co-owner of the celebrity digital marketing agency, Entropy.  Prabhat is known to be a remarkable PR and digital strategist and at WWO, he will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships & developing the media & entertainment client portfolio. 


About Prabhat Chaudhary:

Prabhat is the founder of Spice PR, arguably the biggest marketing communications agency in the world of Indian Entertainment. His clientele includes the likes of the biggest Indian celebrities from Bollywood and South Indian film industry. Aamir Khan, Hrithik Roshan, Deepika Padukone, Prabhas and Sara Ali Khan feature among his clients apart from Tiger Shroff, Shraddha Kapoor and Mahesh Babu. He is popularly credited for the marketing communication of films like Baahubali and Dangal apart from Uri, Gully Boy and Super 30. Two years ago, he made his digital marketing foray with Entropy Digital that he co-owns with Reliance Entertainment and the firm today commands a combined celebrity social media footprint of more than 450 million across various platforms. Prabhat is a PR and digital strategist and he has repeatedly featured in GQ’s list of young Indian achievers.


About Reliance Entertainment:

Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms.

Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners. This relationship has produced several successful films such as The Help, War Horse, Lincoln, The Hundred Foot Journey, The Girl on the Train, A Dog’s Purpose, Bridge of Spies, The Post and the 2019 Golden Globe and Oscar winning film, Green Book.

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