Category: Press Release

Reliance Mobile announces Special “Do Knot Disturb” Zone on R-World

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BIG Pictures & Puja Entertainment set to release ‘Do Knot Disturb’ worldwide across 1060 screens worldwide on October 2nd

Mumbai, September 30, 2009: The actor- director Jodi No. 1 of Govinda and David Dhawan, two Miss Universes Sushmita Sen and Lara Dutta and aapla mulga Riteish Deshmukh will create a laughter riot with their forthcoming film ‘Do Knot Disturb’ that releases worldwide on October 2, 2009 across 1060 screens.

Reliance Mobile today announced winners for the special ‘Do Knot Disturb’ contest that is being promoted across various verticals. Reliance Mobile has gone live with special mobile content based on the movie leveraging its VAS platform R-World to allow users to access special content including caller tunes, ringtones, wallpapers and videos related to ‘Do Knot Disturb’. The film is a co-production between BIG Pictures and Puja Entertainment.

Govinda, Sushmita Sen, Riteish Deshmukh and Lara Dutta from the star cast of the film were present at Reliance World at Juhu, Mumbai on September 30, 2009 to connect to press through video conferencing across Chandigarph, Jaipur, Indore, Lucknow, Hyderabd R-World’s. There was also a ‘Meet-and-Greet’ with key RCom distributors and dealers.

Speaking on the occasion, Mr. Akshay Kumar, Senior Executive Vice President, Reliance Communications said, “We are proud to associate with Do Knot Disturb. We are happy to promote this movie across all platforms offered by Reliance Communications. We are optimistic on leveraging our technology to create a definitive connect of this film with our subscribers across the country.”

Mr. Sunir Kheterpal, COO, BIG Pictures, stated, “We are pleased to partner RCom in this initiative that will take Do Knot Disturb to RCom subscribers. This will considerably broaden the appeal of the film, across audiences.”

Mr. Kulmeet Makkar, CEO, BIG Music & Home Entertainment, stated, “Do Knot Disturb’s music is fast gaining popularity with audiences. The songs in the album are peppy; something that is loved by all generations and I’m sure RCom subscribers will enjoy greater interaction with the movie and music.”

Directed by David Dhawan, the multi-starrer Do Knot Disturb is a comedy of errors. Nadeem Shravan’s foot-tapping compositions have added zing to the music album from the stable of BIG Music.

Log onto www.doknotdisturbfilm.com for more information.

BIG Pictures Unique marketing promotion for David Dhawan’s upcoming release Do Knot Disturb

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Mumbai: Do Knot Disturb a co-production between BIG Pictures and Puja Entertainment is all set to release worldwide on 2nd October, 2009. As part of the marketing efforts for the film BIG Pictures is using an innovative marketing strategy by enacting live trailers of the movie on-ground generating interest to promote Do Knot Disturb.

In this first of kind effort, 24 live skits will be performed by the young actors engaging the audience across different strategic locations such as malls, shopping places, railway stations in Mumbai on Friday 25th and Saturday 26th September as part of ground activation activity for the film.

Just like marketing a consumer product that goes beyond standard awareness creating medium of print, tv, radio and outdoor through consumer engagement initiatives, it is imperative to practice this in film marketing too. Says BIG Pictures COO, Sunir Kheterpal. “To leverage the films hilarious extra-marital plot, we decided to launch film trailers right on the streets of Mumbai performed by theatre actors, thus practising innovation cost-effectively. Weeks before release, the trailers of DKD are being premiered live for Mumbai’s public on their doorsteps. Mumbai is the ideal city for such initiatives to be launched an exciting place with a bustling youth frequenting many high footfall areas especially during holidays and weekends. 24 locations, including colleges, railway stations and shopping areas traversing the length and breadth of Mumbai were chosen for the trailer performances, increasing awareness and curiosity for the film on the roads itself.”

Says Girish Shah, Head Branding Reliance Anil Dhirubhai Ambani Group and CMO of Reliance Big Entertainment Filmed Entertainment business. “The real challenge for marketers is to use force multiplier ideas like these and further leverage them through PR and interactive mediums such as radio and internet.”

Appointment viewing was practiced, where group company, BIG FM announced locations and timings of the performances for people to witness these trailers live at Fashion Street, VT Station, Andheri West, Lokhandwala Market, National College, Bandstand and Juhu Chowpatty among others. This initiative was further accentuated by posting the live videos into cyberspace, interspersed with clippings from the film. The trailers have already commenced and the excitement on the streets is apparent with students, commuters and shopkeepers alike, dropping their work for a moment or two of live entertainment on the street. They leave with an idea of the Do Knot Disturb storyline, undoubtedly thirsty for more…

Salman goes Topless for Do Knot Disturb

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Catch all the action on Dus Ka Dum- Sept 26 at 9 pm trio David Dhawan- Salman- Govinda at their comic best.

September 21, 2009: This sure is a laugh riot you can’t afford to miss. The comic trio of David Dhawan, Govinda and Salman Khan get together once again and Salman goes topless. Not once but twice! All for the sake of BIG Pictures film Do Knot Disturb that David, Govinda & Ritesh promote on Saturday Sept 26 on Sony’s Dus Ka Dum.

David Dhawan, Govinda, Ritesh the lead actor of Do Knot Disturb visited Salman Khan’s Dus Ka Dum. And what ensures is sure to leave you in splits. David Dhawan coerces Salman to take off his shirt, something he’s never ever done on the show. Salman feels a tad awkward, he’s just a little shy and wriggles back into his shirt. But David and Govinda will not let that happen. The audience is in for a treat as soon Salman is shirt-less again flaunting his six packs and all. Watch out for the episode on September 26, 2009 on Sony Entertainment at 9 pm.

`Do Knot Disturb’ a co-production between BIG Pictures and Puja Entertainment is all set to release worldwide on 2nd October, 2009. Do Knot Disturb is a zany comedy of errors. A rich businessman tries to hide his extramarital affair with a supermodel. To save his skin, he bribes a waiter into pretending to be the supermodel’s boyfriend. What follows is a series of mistaken identities and misunderstandings, culminating in one mammoth laugh riot. The film, directed by David Dhawan stars Govinda, Sushmita Sen, Lara Dutta, Riteish Deshmukh and Sohail Khan.

Filmed on location in Delhi, Abu Dhabi, Dubai and Mumbai, Do Knot Disturb has been written by Yunus Sejawal while Nadeem Shravan has scored the music.

BIG Music ‘flash mobs’ Delhi to promote “Do Knot Disturb”

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Unique marketing promotion for David Dhawan’s upcoming release

September 21, 2009: Do Knot Disturb a co-production between BIG Pictures and Puja Entertainment is all set to release worldwide on 2nd October, 2009. As part of the marketing efforts for the film over the weekend, BIG Music used ‘Flash Mobs’ that visited Delhi malls to promote the music and movie.

The two super fun dance tracks from the film ‘Bebo’ & ‘Mere Naal’ have a distinctive Punjabi tadka and have has been ruling the charts ever since the film’s music was launched. A group of young dancers dressed in Do Knot Disturb attire visited malls of Delhi and broke into a dance to the Do Knot Disturb soundtrack. They grooved to the hit songs ‘Bebo’ and ‘Mere Naal’ across 9 malls with highest footfalls in Delhi over the weekend (18, 19 and 20th September) and reached out to more than 20,000 people.

This flash mob strategy instantly engaged the shoppers present in the malls and moviegoers entering and exiting multiplexes. It was an instantaneous success with many onlookers joining the dancers.

After receiving a stupendous response in Delhi, BIG Music now plans to take this activation to other cities in the coming weeks.

Kulmeet Makkar, CEO ¿ BIG Music & Home Entertainment, said, “BIG Music has consistently believed in building greater audience interaction. Do Knot Disturb’s soundtrack is fresh, peppy and energetic and a remarkable dance album. The ‘flash mob’ activation is an extension of the music’s clear mass appeal and we are sure audiences will be intrigued by these enthusiastic and unexpected performances.”

‘Bebo’ gets remixed

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Sushmita Sen, Govinda & Ritiesh Deshmukh shoot for ‘Do Knot Disturb’s remix song at Filmistan

Mumbai, 17th September, 2009: Following the overwhelming response for David Dhawan’s ‘Do Knot Disturb’s’ song ‘Bebo’, BIG Pictures and Puja Entertainment have decided to shoot an additional video for its remix version. The film will release worldwide on October 2, 2009.

Picturized today at filmistan on Govinda, Ritiesh Deshmukh and Sushmita Sen, this remixed song has a super cool, youthful feel with choreography by Remo. While Govinda will be seen in his slim look for this racy song, Ritiesh is looking his charming self and Sushmita is shimmering with oomph as always.

The remixed version of ‘Bebo’ will be used as a promotional song for the film and will be on- air soon. Director David Dhawan says, “‘Bebo’ has received an overwhelming response across various markets, so by popular demand we decided to shoot an additional video for the remixed track, which we are sure will also go down very well with the audience.”

‘Bebo’ has vocals by Neeraj Shridhar and Anushka Manchanda who add verve and attitude to this song. The music has been scored by Nadeem- Shravan and Willy has remixed the track.

‘Do Knot Disturb’ is a co-production between BIG Pictures and Puja Entertainment. The film will release worldwide on 2nd October, 2009.

One Mirch Two Versions

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Mahie Gill shoots for the title song for BIG Pictures upcoming film Mirch directed by Vinay Shukla

Mumbai 16th September – National award winning director Vinay Shukla has come up with yet another multifaceted Hindi film- Mirch. The title promotional song for this latest offering was shoot today by the sexy Mahie Gill choreographed by National Award winning chorographer Saroj Khan. Also present were Arunuday Singh & Shanan Goswami who star in the film and are part of the song video. A BIG Pictures production the film’s concept is as arresting as its story-line- scheduled for an early 2010 release.

“This song sums up the film and also introduces the film to the audience,”says Vinay Shukla. “It signifies what Mirch is all about.”

What make’s this song interesting is its two versions, the folk version and the techno version. The folk version, based on a rural thematic is sung by Kalpana, is shot against a village backdrop. The techno version sung by Sharmistha Chatterjee works on the spot light concept. The numerous colour spot-lights on her will add the sizzle of `mirch’ and promises to make the screen come alive.

Mirch, more than anything, is a structural marvel. The narrative weaves four stories with that of the main story. Revolves round the protagonist Maanav, a committed struggling filmmaker threads together four narratives to make the film of his choice. This carefully cast film has Konkana Sen Sharma, Raima Sen, Shahana Goswami, Shreyas Talpade, Rajpal Yadav, Boman Irani, Sushant Singh, Arunoday Singh, Prem Chopra playing the various characters. With special appearances by Saurabh Shukla & Tisca Chopra.

Vinay Shukla has been an active scriptwriter and director of Hindi films over the last three decades. His films have had the distinctions of not only succeeding at the box office but also garnering critical acclaim and prestigious awards. His most well-known film, Godmother clearly established him as talented craftsman capable of integrating the nuances of good cinema within the popular narrative form.

The music of Mirch has been composed by Monty Sharma while Javed Akhtar has penned the lyrics. The dances have been choreographed by Saroj Khan.

Big Pictures Supplies Korea And China With Bollywood Flavour

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Ghajini is the First Indian Action Film to Reach Korea While China Purchases Rights for 13B, Luck By Chance, Karzzzz and Rock On!!

Mumbai, September 15, 2009: A tattoo-laden Aamir Khan and the petite Asin have found a strong base across the world, BIG Pictures — Reliance Big Entertainment’s (RBEL) motion picture brand has sold the rights to Ghajini in Korea. Additionally, BIG Pictures has sold the broadcast and digital rights to four of its films to China. The four films to make their way to China and which have been box-office hits in India include: 13B, Luck By Chance, Karzzzz and Rock On!!

The sale of the theatrical, broadcasting and digital rights to Ghajini in Korea marks the first time an Indian action film has reached the shores of this South Asian nation, which has an appetite for action films. At the same time, BIG Pictures which has produced and/or distributed recent hits including: 13B, Luck By Chance, Karzzzz and Rock On!! has sold the broadcast and digital rights to China-based CC TV. These two new developments in the entertainment arena reflect BIG Pictures¿ initiative to spread the popularity of Indian cinema into new territories.

Commenting on the sales, Jawahar Sharma, COO of International Film Business at BIG Pictures said: “Within just a year of its launch, our international sales team has tapped into major markets for the proliferation of Indian cinema. Indian cinema is gaining ground with the entry of Ghajini into Korea and our four titles into China. China is a crucial market because of its size, and we are happy that we have found warm welcome into the largest country in the world.”

BIG Pictures continues to educate worldwide audiences on the diverse facets of Indian culture through its Bollywood cinema as evidence by Ghajini, 13B, Luck By Chance, Karzzzz and Rock On!!, which have now successfully penetrated the South Asian markets.

Buddhadeb Dasgupta’s ‘window’ view of the world takes him to Toronto International Film Festival

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Produced by BIG Pictures, Dasgupta’s Janala to be premiered in the Masters of World Cinema section at Toronto International Film Festival

Mumbai, September 7, 2009: Dreams, quests and journeys are the strands that make the fabric of life, and exploring the many layers of this fabric through cinema is Buddhadeb Dasgupta. The acclaimed filmmaker’s latest exploration through a ‘school window’ is slated to be premiered in the Masters of World Cinema section at the prestigious Toronto International Film Festival to be held from September 10-19, 2009. Dasgupta’s latest film Janala (The Window), which has been produced by BIG Pictures, touches on the nostalgia of childhood and the quest to get back to roots while struggling to keep one’s neck above the waters of the present day muck.

The Toronto International Film Festival is almost the second home to the economic professor-turned-filmmaker, as Janala is his sixth film to be featured in the revered section at the festival. The film will be premiered in the masters of World Cinema section at the Toronto International Film Festival. The Masters section was introduced in 1996 and has since celebrated the work of outstanding filmmakers such as Ken Loach, Nagisa Oshima, Takeshi Kitano, Jean-Luc Godard, Shohei Imamura, David Lynch, Carlos Saura and Bernardo Bertolucci.

“I am glad that my film on a simple dream of a not-conventionally-successful man has found a coveted space in the Masters of World Cinema section of the Toronto International Film Festival this year. Janala is an attempt to be a reminiscent of the times when we sometimes try to make a simple dream come true, but the cogs of destiny leave us feeling unfulfilled,” said Dasgupta.

According to Mahesh Ramanathan, COO, BIG Pictures, “Before Buddhadeb started his film, he was sure that “Janala” was his finest script. Now the film is sure to be rated by connoisseurs of world cinema as Buddhadeb’s finest film. This is a momentous first entry for BIG Pictures in the biggest film festival in North America. We are delighted Buddhadeb Dasgupta & BIG Pictures will rub shoulders with the world’s best cinema talent at Toronto. ”

Says Cameron Bailey, Co-Director, Toronto International Film Festival “Buddhadeb Dasgupta is one of India’s finest directors and his films have always found a home in Toronto. We are delighted to premiere his new masterwork.”

Dasgupta’s other films which have been showcased at the masters section are Uttara (The Wrestlers) in 2000, Mondo Meyer Upakhyan (Tales of a Naughty Girl) in 2002, Swapner Din (Chased by Dreams) in 2004, Kaalpurush (Memories in the Mist) in 2005 and Ami, Yasin Aar Amar Madhubala (The Voyeurs) in 2007.

Janala is the journey of a solitary man against the wrath of circumstances when he decides to pursue his little impulsive dream. An accidental visit to his school in Jhumurpur village prompts Bimal to believe that it is his turn to give back to his alma mater. He begins with trying to reconstruct the broken window of his favourite corner classroom, and decides to take the help of the local moneylender. But when the moneylender fails to pay him the promised sum, Bimal discreetly uses the money that his fiancée Meera had been saving for their soon-to-born child. But when he reaches his school with the window, the authorities reject it. When Meera learns about the money spent by Bimal she leaves him. The film stars Tapas Paul, Swastika Mukherjee and Indraneil Sengupta.

BIG Pictures Scores a Hat-trick at Montreal World Film Festival

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Three films Shyam Benegal’s ‘Well Done Abba’, Rituparo Ghosh’s ‘Abohamaan’,

Shaji Karun’s ‘Kutty Srank’ to represent BIG Pictures.

Mumbai September 4, 2009: It’s a veritable hat-trick as three films from Big Pictures get ready to be show-cased at the 33rd Montreal World Film Festival! Shyam Benegal, Shaji Karun and Rituparno Ghosh are the three critically acclaimed directors whose films are set to grace the silver screen at Montreal. The Montreal World Film Festival scheduled for Aug. 27 to Sept. 7.

Shyam Benegal’s Well Done Abba (Stolen Well) will be screened tomorrow September 5, 6, 7 and Shaji Karun’s Kutty Srank (Sailor of Hearts) will be screened tomorrow September 5, 2009 have been selected for the ‘World Greats’ section in the Montreal World Film Festival. While Rituparno Ghosh’s film, Abohamaan (The Eternal) will be screened on September 5, 6, 7 find a place in the ‘Focus on World Cinema’ section at Montreal.

“It’s really an honour to have three of our films at Montreal,” says Mahesh Ramanathan, COO, BIG Pictures. “Shyam Benegal, Rituparno Ghosh and Shaji Karun are masters in their field. They’ve won critical acclaim and enjoy an international repute. We’re honoured to have these three Indian masters as part of our portfolio.”

Well Done Abba, Benegal’s Dakkani film in the comic, ironic vein, stars Boman Irani, Minissha Lamba and Samir Dattani. Ashok Mishra has written the screen-play while music has been scored by Shantanu Moitra. The lyrics have been penned by Ashok Mishra, Swanand Kirkire and Ila Arun.

Kutty Shrank, Shaji Karun’s Malayalam film, brings out three distinct personalities of a dead boat-man from the perspective of three women each of whom claims to be his wife. The film stars Mamooty, Kamilini Mukherjee, Padmapriya and Meenakumari.

Abohomaan, Rituparno Ghosh’s Bengali film, brings to the screen a sensational relationship between a film-director, a young actress and a wife who swears to ruin her husband’s life and career and a son who gets caught in the cross-fire in this extravagant drama. The film stars Dipankar De, Mamata Shankar, Ananya Chatterjee, Jishu Sengupta and Ria Sen.

The goal of the Montreal World Film Festival (Montreal International Film Festival) is to encourage cultural diversity and understanding among nations, to foster the cinema of all continents by stimulating the development of quality cinema, to promote filmmakers and innovative works, to discover and encourage new talents, and to promote meetings between cinema professionals from around the world. For more info please log on to www.ffm-montreal.org/en_info_fest.html

The World Film Festival – Montreal 2009 will include the following sections:

  • World Competition
  • First Films World Competition
  • Hors Concours (World Greats, out-of competition)
  • Focus on World Cinema (Americas, Europe, Asia, Africa, Oceania)
  • Documentaries of the World
  • Tributes
  • Cinema Under the Stars
  • Canadian Student Film Festival

SAMAANTAR is set to release on Sept 4 in Maharashtra and beyond

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The film will release in Delhi and Kolkata besides Maharashtra ~ With 28 screens nationwide~

Mumbai, September 2, 2009: Yesteryears’ icons of Indian cinema Amol Palekar and Sharmila Tagore are all set to fascinate film buffs across Delhi, Kolkata, Maharashtra as their upcoming Marathi film ‘Samaantar’ releases across 25 screens on Friday September 4, 2009. BIG Pictures maiden Marathi the film has many highlights – Palekar is acting after his last film Khamosh directed by Vidhu Vinod Chopra. Thirty years after his Ankahee, Palekar has directed and acted in his own film. For the first time, Sharmila Tagore is acting in a Marathi film. The two prolific actors have come together after their Bengali super hit film MOTHER in late 70s.

Today BIG Pictures hosted a special screening for the film at Metro BIG Cinemas which was attended by the likes of like Shyam Benegal, Dimple Kapadia, Naseeruddin Shah, Vishal Bhardwaj, Seema Biswas and many more. In Delhi the film with English subtitles would release at PVR Anupam & PVR at Select City Mall, in Kolkata would run at the historic Nandan Cinema.

While expressing his joy on the eve of the film’s release, Mr. Palekar said, “It’s time for the audience to respond voluminously to good Marathi cinema that is being brought to them by BIG PICTURES. We often complain that non-masala Marathi cinema does not reach beyond Pune and Mumbai. We are transcending these set geographical boundaries by releasing SAMAANTAR all over Maharashtra. For non-Marathi audience, the film will be released with English subtitles.”

Mahesh Ramnathan COO, BIG Pictures expressed, “At BIG Pictures, we are constantly trying to innovatively exploit regional films in the domestic & International markets. We are releasing the film in Delhi and Kolkata in the first round and later in other parts of the country. We are offering an opportunity for fans of Amol Palekar and Sharmila Tagore to enjoy another virtuoso performance from the masters”

SAMAANTAR recently competed for the Audience Award at the prestigious Beyond Bollywood Film Festival at Stuttgart, Germany; and the film’s trailers are already running in theatres.

Samaanatar, (Parallel folds) presents an intense story through alluring characters of Keshav and Shama. It’s a tale about two parallel lives crossing each other in the twilight of life. Keshav’s melancholy amidst his busy surroundings is well carved by Amol Palekar whereas Shama’s silent poise is depicted through marvelous performance by legendary Sharmila Tagore.

The film has excellent cast in the supporting roles such as Samir Dharmadhikari, Aishwarya Narkar, Radhika Apte, Sandip Mehta, Rishi Deshpande, Makarand Deshpande, Vandana Gupte who all are very accomplished actors. The story, screenplay & dialogue writer Sandhya Gokhale, the lyricist Kishore Kadam aka Saumitra, the music director Anand Modak are other few adornments of the film. For more information you can log on to www.samaantar.bigflix.com the Samaantar website is designed by BIGFlix.com.